Digital Marketing Services

We are confident that our digital marketing platform is as feature rich and user friendly as any other on the market.  But due to the variability of the needs of our partners, we complement our platform with a flexible array of marketing services that fully complete the solution and provide all functionality and services needed by our partners to meet their marketing objectives.

To help you increase your rankings and maximize your traffic potential, we will work with you to learn your specific goals and objectives and devise a support plan to help you meet them.

Search Engine Optimization

Search Engine OptimizationBuilding and managing your website for Search Engine Optimization (SEO) can be one of the most cost-effective and rewarding of all Internet marketing tactics.

To understand both SEO and the follow tactic, PPC, you must understand one commonly held belief in online marketing: there is a direct relationship between the higher your website ranking in the search engine (e.g., Google, Yahoo!, Bing) results page, the more traffic your website will receive from people searching for specific keywords related to the topics represented on your site.

SEO is a tactic that most effective websites use in order to increase their natural (unpaid) search engine rankings.  The primary function involves building the content on your pages so that it represents the keywords that define the page in what is called in the Meta tags and Meta descriptions, which are unseen to the typical user, but are the attributes that the search engines use to match keyword search terms to specific pages on websites.

Pay-per-Click Marketing

Pay-per-Click MarketingWhereas SEO costs nothing to generate traffic, to increase your ranking which yields increased traffic typically takes time and effort to continually massage the page content and keywords, Pay-per-Click marketing is a more immediate, but costly method of generating website traffic.

The Google search engine results page (SERP) lists website in two distinct sections of the page: the main body is dedicated to organic listings (SEO) and the top three listings and the listings along the right-hand side of the page are typically reserved for paid traffic (PPC).

Social Media Marketing

Pay-per-Click MarketingAs compared to SEO and PPC, social media marketing is a relative new comer.  The basic strategy behind social media marketing is to create an attractive offer and compelling content posted on such sites as Facebook, Linkedin and Twitter which can then be shared with others in their social media networks.  The value in this form of marketing is that the objective referrals are generated by trusted resources rather than simply paid means.

Our service offering ensures that brand and service is appropriately represented within this media in order to maximize the traffic and revenue opportunities presented.

Local Advertising

Similar to standard PPC marketing, we can work with these same search engines to place your website and listings at the top of the local search results pages.

Content Creation

Content CreationOne component of our platform is our email drip marketing program that can be used to email pre-scheduled content to your prospects and clients.  Our content creation team can also work with you to develop supplementary content for additional email marketing services as well as site content.

Custom Account Setup

In a typical deployment, in order to minimize your initial costs we provide you with the necessary tools to fully customize and control your website.  If you do not have the resources or the desire, our team can certainly step in to provide any level of assistance you may need in order to get your new website generating results as quickly as possible.