Facebook ROI Tracking Tool

In case you have missed the news, succumbing to increasing advertiser pressure, just last week Facebook announced that they have launched into Beta release a new ad tracking tool that allows advertisers to track users’ path all the way through to conversion occurring outside of Facebook.

What does this mean to you?

Well, if you’re not using Facebook as an advertiser, it means nothing.  But, if you are using the world’s largest social media platform to advertise your products and services it provides you access to post-click data (e.g., clicks that occur after a user clicks your paid advertisement).

So…

In effect, this new technology fills a gap in the value of social media platforms where historically its been challenging to paint an accurate ROI picture.  So, similar to such other online marketing vehicles as search engines, now Facebook will provide the data to allow you to optimize your campaigns in the hopes of achieving a greater ROI, which Facebook then hopes will incentivize you to spend more of your budget with them.

Pretty cool, eh?  See below to learn how to make money from Facebook in advance of their ROI tool.

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