10 handy tips for Facebook Marketing

700 billion minutes monthly! That’s the amount of time people spend on Facebook according to Facebook’s own statistics. Nearly every person you know regardless of age, gender, religious beliefs or any other source of diversity is using Facebook today. Amazing! Isn’t it?

This brings us to straight to the fact that there’s no denying Facebook is a force to reckon with; a massive sea of raw marketing opportunities waiting to be tapped and exploited. At the current point in time it is very essential that your company explore ways that your audience segments are using the social networking platform and develop a corresponding plan to tap into that knowledge and achieve a greater reach for your products. Too many companies merely configure a Facebook Page, randomly post to it until they get bored, and then leave it to gather dust for months at a time.

What would it mean to your business if you instead developed a clear Facebook Marketing strategy and then executed on it with precision? What would it mean to your business if you thrilled your prospective clients on Facebook? The potential marketing opportunity on Facebook is tremendous for many businesses, and quite possibly for yours too!

It’s not that Facebook replaces your other forms of marketing. But your prospective customers are spending time somewhere. And you want to connect with them and increase the time they spend with your brand. And so if they are on Facebook, and if they are on Facebook a lot, it obliges you to develop a plan to interact with them on Facebook in a way that adds value to their experience.

Here is a brief summary of 10 tips on what you should do or add to what you are already doing to better Facebook Marketing for your business:

1. Decide Why You Have a Facebook Page

As with any marketing vehicle, to maximize returns for your business you want to understand why you are doing the marketing in the first place, define your marketing goals, and develop a corresponding strategy. Your audience may value Facebook as a customer service vehicle for your business. In other cases, it might be an appropriate content or news source. In other cases, your fans may just want to “talk” with you and feel a sense of belonging; the pride of being associated with your brand. Strive to give your customers reason to visit and spend more time on your page as much as possible.

2. Post as Often as Possible

Be sure to make updates on your page more than once in a century. We’ve all seen them. Facebook Pages where the business was overly excited when setting up their Page, with 7 posts the first day, and then no more posts the following three months. Just as with any marketing for your business, if you are going to do it, then do it well. By ignoring your Facebook Page for months at a time, you send a message to your audience that you just don’t care. So decide if a Facebook Page is something your business needs, and if the answer is yes then at least stick to some type of posting schedule

3. Create Custom Tabs

When you start your Facebook Page for your business, your Page has a standard set of “tabs,” including a Wall where posts and comments are published and an Info tab with general information about your company. You can extend the capabilities of your Facebook Page by creating custom tabs.

Facebook tabs appear in vertical order on the left side of your Page. Right under the list of tabs is a small “Edit” option. You can use this to customize the order of your tabs and create more custom tabs. Reorganizing the order of you tabs is useful especially if you want a certain tab towards the top, or all the way at the bottom of the list so that it stands out more.

.4. Use Facebook Ads

Paid advertising in Facebook is a great opportunity for your business in that Facebook enables you to target your audience for your ads in many ways. You can specify the age group, gender, and geographic area of those that will see your ads. Not only that, you can specify the specific interests of your audience as broadly or as narrowly as you’d like. You can set your bid price and campaign budget, and test as many ad images, headlines and ad copy as your heart desires. And if you decide that your campaign is just not working, you can stop the campaign immediately, thus lowering your risk of overspending on your campaign. Face book ads can be that simple and flexible!

5. Get your Page Fans to sign up as much as possible

Giving your audience something of value in exchange for a registration or sign-up can be valuable to your business, as it enables you to have an ongoing conversation with those who have expressed interest. So, hold a competition or sweepstakes, or simply offer a sign-up form for something of value in return. You can even try the Facebook contests which is another simple and very effective way to grow your fan base

6. Send messages and product updates to your Fans

Facebook Page Administrators are able to send messages to everyone who “Likes” their Page. So when you have something of value to let your fans know about, send out an update and make them aware. Just be very prudent with the frequency of this technique. Send stuff to your fans only when it really matters.

If someone takes the time to comment on your Facebook Wall, answer them. Think about it, if someone calls your business, you answer the phone and you answer their questions; same with email, also same with a form submission from your website.  It’s the same with Facebook. Take your time and answer any question on your page! This could go a long way!

7. Go beyond Your Page

Facebook now enables you to navigate through Facebook “as a Page.” Therefore, you can post to other Facebook Pages that you “Like.” (Note, this is only for Pages for which permissions have been configured to allow third-party posts.) Just be extra careful with this, as you should post to another Facebook Page ONLY when you have something of true value to add. And be very respectful of the Page owner. DO NOT SPAM. It’s just bad marketing.

8. Use It as a Content Platform

Use Facebook as a publishing platform and as a channel for extending the reach of your content. If you write a blog post, update your Facebook Page and let the world know about it and have access to it. Not everyone is going to visit your blog every day. The more that you can write once and publish in multiple locations, the more likely that your valuable content is going to reach your audience.

What can you offer your audience that’s of value? That they would want to tell their colleagues about? Facebook is all about sharing and interacting with others. If you truly focus on giving as much value to your prospective customers as possible, they will return the favor by letting others know and providing their own network with the opportunity to experience such value. For example, this could be an eBook, an exclusive offer, a cool competition, etc. It can even be just deliciously awesome content.

9. Turn Fan Activity into Advertising

With Facebook Sponsored Stories, a business can essentially turn fan activity into advertising. Sponsored Stories, available in the Facebook self-serve ad tool, enables you to promote your business by displaying positive fan updates that specifically mention your business, or to promote news feed stories about a viewer’s friends “Liking” your Page.

10. Finally, be Use Facebook Insights

Facebook Insights is a set of analytics that tracks usage and interaction with your Facebook Page. It’s available free to every Page administrator. Leverage the Insights data by seeing how people are using your Page. What content is of most interest? What is just not resonating? And then adjust your Page activities accordingly.

 

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